We recently had a photo shoot at Christiania in Copenhagen, shooting our Year End 2012 Collection. Here are a few “behind the scenes” pictures from the day! It was a breathtaking spring day at a very unique location in Denmark; Freetown Christiania!
Don’t know if you guessed it out of the clue we posted on facebook yesterday? But the picture is from Moderna Museet in Malmö (museum of modern art)!
Christina and Jan from our design/purchase department went on an inspiration trip to Malmö recently and among lots of different things they visited “Moderne Museet”…
They took lots of pretty pictures, and here are a few for you to enjoy
Moderna Museet, Malmö
Lunch time
Moderna Museet, Malmö
Moderna Museet, Malmö
Vintage Store: Reused 10.01
Vintage Store: Reused 10.01
Vintage Store: Reused 10.01
End of the day, and time for a coffee break and swedish pastries 
How did your first impression of Canada compare to what you came from?
For one – we settled in Montreal, which was a city. So this was very exciting for me at my age. I remember first living in the south region of Montreal, which was predominantly French. The French Canadians were very religious – Roman Catholics. We were Protestants and were not accepted because of our religious background. We were excluded by our neighbors. And soon after, we moved to the northern region of Montreal, which was the English area, mostly Irish.
Bonus info: Montreal was founded in 1642 and established in 1832. Historians think the city takes its present name from the Mont Réal (as it was pronounced in Middle French, or Mont Royal / Mount Royal in present French), the three-head hill at the heart of the city, whose name was also initially given to the island on which the city is located. You can read more abou Montreal here!
Saint Jacques Street (formerly James Street), in 1910 (source: http://en.wikipedia.org/wiki/Montreal)
We asked Bob if he remember any of his time in Denmark for the year or so he was there:
“I remember a long walk to Granny’s farm at night in the dark! After arriving in Denmark – we had run out of money. My father was still in Canada, so my mother did this all on her own with a small child. I am still impressed to this day about the strength she had. We carried everything in a wagon from the ship to my grandmother’s house. I remember some details of granny’s house. How her kitchen was facing the backyard and had a pantry. The smell of Danish blue cheese – so strong! And roosters and chicks in the front of the farm. I remember a lot of farm land. But I was very young – and these little details were the ones that made impressions”
We’re at Christiania in Copenhagen shooting the 2012 Year End Collection! The sun is shining and everyone is smiling!
Christiania is a freetown in the borough of Christianshavn in the Danish capital; Copenhagen. About 850 residents, covering 34 hectares (85 acres)
Here follows yet another chapter in our brand story. You’ve already read chapter 1, 2 and 3 – and many more is to come!
…The entire trip across the Atlantic ocean lasted roughly one week, give or take. Bob remember there being a horrific storm for about three days of it. The ship tossed and turned in incredible waves. They had to close the deck and cage a lot of the areas around the ship. Even the dining tables were fenced to prevent food from flying around the cabin. Bob was lucky to be one of the few who remained free from seasickness. “This gave me so much freedom as a boy – because my mother, like so many people, became seasick and was confined to her cabin” Bob tells.
SS Duchess of York – the ship Bob and his mother was passengers on back in the 1930′s
Our agent in Russia; Fashion2Customer, invited us to Moscow to have a launch party for us (FQ1924)! We were so excited, and very honored to be a part of such a big event! They really went all out…
The event took place in the private residence of the Danish ambassador in Moscow, Russia. The settings were perfect – an old manor with lots of beautiful details and a true authentic feeling!
More than 100 people were invited and included customers, the Russian press, VIP’s and people from the fashion industry.
Delicious food, wine, drinks and champagne kicked of the evening. The evening ended with what everyone had been waiting for: FQ1924 fashion show!
We’d like to say thank you to everyone who took part in this great event, and for the warm welcome Russia gave us – although it was in freezing February 
/FQ1924
Dinner
People present at the launch party
The Fashion2Customer team and the danish FQ1924 team
Fashion Show
Fashion Show
The Grand Finale!
To learn more about the event, and to view all the pictures click here
Here’s a follow up on our brand story. We’ve already posted the blogs; “once upon a time” and “chapter 2”, so now it’s time for you to read “chapter 3”….
On the big sailing trip from England to Canada the passengers were divided into levels of class, and even meals were scheduled at different times for each class of wealth.
“I remember being served liver, of all things! What young boy likes to eat liver?” (Bob said with a smile). We were never treated poorly – but knew our standing to the other classes of people. I remember that we had to share a small room with another couple. But I was mostly roaming the boat as any adventurous six-year-old boy would.
…To be continued
Bob’s old passport
The Danish ambassador in Moscow Tom Jensen, BTX Young Division Agent Nailya Mustafina and CEO BTX Young Division Ed Renner looking back to a great event this evening… FQ1924 is live in the Russian market now!
The Danish Ambassador in Moscow, Tom Jensen, sees great possibilities for “the quality for money brand” FQ1924 in a 8% economical growth market of Russia…
